About us
Blush Bubble Jewels was founded in 2026 by mother-and-daughter duo May Basson and Rechelle Heldsinger, united by a shared love for jewellery, creativity, and the magic of meaningful surprises.
At the heart of the brand is May, 63, a lifelong stay-at-home mom, accomplished songwriter, and proud grandmother of seven. With a deep appreciation for beauty and storytelling, May believes jewellery should be more than an accessory—it should hold emotion, intention, and a story waiting to be revealed. Her passion for timeless elegance and heartfelt connection inspires every piece within Blush Bubble Jewels.
Rechelle, 42, brings a modern and creative vision to the brand. A mother of two boys after a seven-year infertility journey due to endometriosis, she lives with gratitude, resilience, and a strong focus on staying present. Alongside running her own small printing and design business and working part-time in the construction industry, Rechelle balances creativity with structure—shaping the brand’s look, experience, and day-to-day operations.
Together, May and Rechelle created Blush Bubble Jewels to transform jewellery into an experience. Every fizz, every reveal, and every hidden treasure is designed to celebrate self-love, strength, and joy—reminding you that life’s most beautiful moments are often the unexpected ones.
✨ Luxury beneath the bubbles. 💎
Our team
Rechelle Heldsinger
Co-Owner
Rechelle Heldsinger, 42, is the co-owner of Blush Bubble Jewels, established in 2026 alongside her mom, May Basson. A mother to two beautiful boys after a seven-year journey through infertility due to endometriosis, Rechelle’s life is rooted in resilience, gratitude, and living fully in the present moment.
Creativity runs through everything Rechelle does. She is the owner of a small printing business where design and imagination come to life, while also working half-day for a construction company—balancing structure with creativity. Above all, she is deeply involved in her boys’ lives, from homework time to everyday moments that matter most.
Rechelle has a deep love for jewellery, seeing it as a form of self-expression, confidence, and celebration. Her passion for staying present and embracing life’s small joys is reflected in the very essence of Blush Bubble Jewels—where every reveal is about excitement, meaning, and mindful moments of delight.
Together with her mom, Rechelle brings a modern, creative energy to Blush Bubble Jewels, helping shape a brand that celebrates strength, beauty, and the magic found in unexpected surprises—because every moment, like every jewel, deserves to shine.
May
Co-Owner
May Basson, 63, is the co-owner and creative heart behind Blush Bubble Jewels, established in 2026 alongside her daughter, Rechelle. A devoted stay-at-home mom throughout her life, May dedicated herself to raising her three children and is now a proud grandmother to seven grandchildren who remain her greatest inspiration.
A lifelong creative, May is songwriter with a natural gift for storytelling and emotion. Her love for music, beauty, and meaningful expression flows effortlessly into the world of jewellery. For May, jewellery is more than adornment—it’s a personal story, a moment of surprise, and a celebration of individuality.
Blush Bubble Jewels was born from the special bond between mother and daughter Rechelle. Together, they created a brand that transforms jewellery into an experience—where every fizz, reveal, and hidden gem brings joy, anticipation, and a touch of magic.
Rooted in family, creativity, and the thrill of discovery, May’s journey continues through Blush Bubble Jewels—celebrating luxury beneath the bubbles and turning everyday moments into unforgettable reveals. 💎💗
